When you get that notion, put your backfield in motion

The first thing I thought of when I saw this Nike add was that Da Butt joint by E.U. from back in the day. Spike Lee directed the video and many a wedding reception in my youth was spent laughing and dancing hysterically to that song.

[Insert Name Here] got a bugg ole butt! Oh Yeah!



But Nike has been on a real come-up lately. For starters, they have the whole custom kick game on lock-down. And now they are taking the urban edge theme and putting it into overdrive. The most recent commercial, 2nd Coming, which is an introduction to the latest installment of the Air Force line features a dope, slow beat conjured up by Just Blaze with Juelz Santana wobbling over the riffs. It is a seriously ill joint; I can picture a slow b-boy-bop down the block in some unlaced Tims. Plus, peep this behind-the-scenes snippet of the recording process and how hyped the composer gets towards the end to perfect the sound. And, of course, nowadays no one is safe from a mash-up. The Kobe ones did it for me. They won't be too hard to find.